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Here Comes Everybody: The Power of Organizing Without Organizations

Clay Shirky (Penguin Press, 2008)


Clay Shirky’s book Here Comes Everybody is a thoughtful study of social media and its impact on how we live. Shirky begins with a story about a girl, Ivanna, who loses her cell phone in a New York City taxi. Her friend Evan agrees to help her recover it. Evan tracks down and contacts Sasha, who found and has been using the phone and refuses to return it. In response, Evan builds a website describing these events, sends the link to friends, updates it continuously, and adds a message board. A few days later, the story is picked up by media outlets including the New York Times, CNN, and dozens of newspapers, television stations, and websites. Within a couple of weeks, Ivanna’s phone is recovered and Sasha is arrested.


Ivanna’s tale is hardly newsworthy. Losing a cell phone is a regular occurrence in NYC taxis. According to Shirky, the story is less about the mechanics of the recovery—Evan’s website and the message board—and more about the how the story tapped into humanity’s visceral sense of injustice. The website and media serve merely as tools to amplify a powerful message that resonates on a deep level and stimulates individual and collective action. Without the message, the tools are irrelevant.


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